ATRAX was thrilling this year…

Amusement industry in Turkey grows steadily every year. Particularly the municipalities, in addition to shopping malls, hotels, residential project firms and investors have been bringing to life more and more comprehensive projects everyday.

Turkey, both as a result of its own potential and its strategic location at the international arena, as well as because of being a connection point for the target markets in Middle East, Africa and Asia, continues to be a hub for the amusement industry in the region.

ATRAX, with its geographical advantage and as a result of the rigorous promotional efforts this year, achieved great results this year. There were many novelties this year at the event. Among these novelties were the procurement delegation program, numerous supporting institutions and organizations, online business-to-business system, conference and powerful sponsors.

Having received the support of the Ministry of Economy, Ministry of Tourism and Culture, and sectorial societies like Union of Turkish World Municipalities, REKCAD, TESDER, YEPUD and Tourism Societies, ATRAX hosted a larger number of professionals as a result of an effective promotional campaign in Turkey and abroad. Compared to previous year, ATRAX grew by 15% and brought together the latest products and services of 198 companies and organizations from 33 countries with 8.957 professional visitors. And in addition to these figures what also made us happy the most was that all the participant companies we interviewed throughout the event were so satisfied with the organization and that we received a lot of thank-you e-mail after the event.

In addition to the commercial platform it offered, ATRAX also organized a conference to contribute to the growth and development of the sector. We received amazing feedback for the conference and we’ll continue to organize the conference in the following years.

And the Shining Star Awards contest we organized for the third time this year continues to attract more and more attention everyday. I’m proud to note that this year numerous important organizations and institutions joined the contest this year. The scores obtained by contestants were so close to each other. And even though this made things a bit harder for the jury, the result was a picture we were all proud of.

A total of 103 organizations and companies in 13 categories including the stars of the exhibition category applied for the contest this year. The jury of 8 members comprising sector’s professionals and academicians used a scoring system to select the winners. We’d like to thank all organizations and companies that joined Shining Star Awards 2015 with their products, services and facilities.

Atraxion Magazine, which we created with a view to fill the gap of communication in the sector, is now published only before and after the exhibition and will continue to share with you 24/7 all developments in the sector as a web portal. Atraxion Magazine, the first and only dedicated publication of the amusement and recreations industry in Turkey will continue to be the eyes and ears of the industry and update you about the latest developments and news from the sector.

As ATRAX we embrace the sector at the international level, follow the development of the sector closely and strive to create new opportunities for our stakeholders. And in the coming terms, we hope to be with you with new projects and novelties every year.

We believe that ATRAX Exhibition, the Atraxion Magazine portal, Shining Star Awards and the conference we’ll be repeating will continue to make significant contributions to the development of the sector.

See you at ATRAX 2016 between 1 – 3 December 2016!

Thank you,
Nergis Aslan / General Manager
Tureks International Fair

ATRAX received A+ from all participants…

As the only specialized international trade event of the Amusement-Events, Parks-Recreations Industry of Turkey and the surrounding region, ATRAX was a great success in its fourth year as well. Having been organized as a result of hard work in 2015, ATRAX received A+ from all participants.

Having been included in the procurement delegation program of the Ministry of Economics, ATRAX was promoted via 26 commercial agents in Azerbaijan, Georgia, Kazakhstan, Turkmenistan, Uzbekistan, Russia, Ukraine, Jordan, Saudi Arabia, Iran, Iraq, Algeria, Morocco, Nigeria, South Africa, Tunisia, and Kenya. ATRAX also received the support of Turkish World Municipalities and reached mayors of Turkic Republics and Balkan countries to promote the event. With the announcements made by the Ministry of Tourism and Culture, the event was able to reach its target visitor profile both in Turkey and abroad.

And this year, with the new online Business-to-Business (B2B) system, ATRAX allowed its visitors to make appointments with participant companies of interest to them to plan their schedules more effectively and to meet with more companies and to make the most out of the event.

With the collaboration it entered into with major societies of the sector such as TESDER (Amusement and Events Industry Society of Turkey), YEPUD (Society for Organizing Creative Events) and REKCAD (Recreational Studies and Research Society), ATRAX both contributed to the development of the sector and reached more professionals of the sector.

With the conference and contest it organized as part of the exhibition, it increased awareness in the Turkish market and made significant contributions to the rapid growth of the sector.

As a result of all these efforts, ATRAX grew by 15% compared to last year and brought together 397 brand name products of 198 participants from 33 countries with 8.957 local and foreign professionals from 61 countries.

Especially with the increase in the number of amusement and recreation projects brought to life by municipalities, there’s been a growing interest in the sector in recent years. As a result, ATRAX hosted more mayors from across Turkey this year.

More business connections made at ATRAX this year…

Offering a major ‘business and commercial platform’, ATRAX brought together, the leading amusement facility investors, majors, game and equipment producers, touristic facility owners, municipal officers and shopping mall director from across the world. Participants stated that they’ve made more business connections than they expected and that were very satisfied with the event.

Companies which made numerous business connections in relation to products showcased such as city furniture, soft play gaming groups, event services and equipment, mechanical toys and simulation products, stated that they will be entering a long and detailed project development process after the exhibition. The surveys conducted after the event showed that total value of business connections made has been ?? million Euros.

The Conference held as part of ATRAX this year received great interest…

The conference titled, “ATRACTIONS and RECREATIONS INDUSTRY TURNING INTO A GIANT SECTOR” and sponsored by Polin Waterparks and Vialand, received great attention from participants and visitors alike during the two days it was held.

Amusement and Recreations industry develops rapidly parallel to increasing public interest and demand and the industry’s contribution in the economic, social, cultural, tourism and education realms continue to increase as well.

In this regard, with the goal of reviewing the Amusement and Recreations industry as a whole with all the products and services it offers, the conference brought together the producers, state, academic institutions, societies, associations, tourism agencies, product and service buyers (municipalities, hotels etc.). And at the panel, experts discussed topics like the importance of amusement and recreational areas, current situation of the sector, its future, expectations and needs of the sector and things to be accomplished to help the sector attain international standards.

Turkey’s Amusement Awards Found their Winners at ATRAX Gala Dinner…

The winners of “Shining Star Awards 2015” organized as part of ATRAX Exhibition were announced at ATRAX Gala night held at WOW Hotel in the evening of 4 December 2015.

Organized with the goal of encouraging new projects by rewarding successful projects and creating awareness in the sector, “Shining Star Awards 2015” was again very vibrant this year.

At the contest where 103 nominees applied in 13 categories including the stars of the exhibition category, 16 awards found their winners. The winners were selected via an objective review process of the jury comprising professional names of the amusement industry and academicians.

The awards received by Metropolitan Municipality of Eskisehir in 3 different categories were presented to Mayor of Eskisehir Mr. Yilmaz Buyukersen.

At the gala night, which hosted applicants for the amusement, awards contest and leading names of the industry in addition to participant companies, winners stated that they would continue to develop new and special projects in the future.

SHINING STAR AWARDS 2015 – AMUSEMENT AWARDS WINNERS

Best Themed Outdoor Amusement CenterPODYUMPARK – D.A.D. TURİZM İŞLETMECİLİK TİC. LTD. ŞTİ.
Best Themed Indoor Amusement CenterİSTANBUL AKVARYUM
Best Municipal ParkSAZOVA BİLİM KÜLTÜR VE SANAT PARKI – ESKİŞEHİR METROPOLITAN MUNICIPALITY
Best Shopping Mall Amusement AreaVIAPORT MARINA – VIA GYO
Best Museum and Historic Site FacilityYILMAZ BÜYÜKERŞEN BALMUMU HEYKELLER MÜZESİ – ESKİŞEHİR METROPOLITAN MUNICIPALITY
Best Museum and Historic Site FacilityANADOLU MEDENİYETLERİ MÜZESİ – T.C. CULTURE AND TOURISM MINISTRY
Starred ProjectÇAYDERESİ REKREASYON ALANI PROJESİ – BALIKESİR METROPOLITAN MUNICIPALITY
Starred ProjectMASAL PARKI – OSMANİYE MUNICIPALITY
Best New ProductPLAYMOTION F1 REPLICAR – FULL BODY – AMEGA TEKNOLOJİ SANAYİ VE TİCARET A.Ş.
Best FestivalBÜYÜKÇEKMECE KÜLTÜR VE SANAT FESTİVALİ – BÜYÜKÇEKMECE MUNICIPALITY
Best FestivalULUSLARARASI ESKİŞEHİR ÇOCUK VE GENÇLİK TİYATROLARI FES. – ESKİŞEHİR METROPOLITAN MUN.
Best EventLEGOLAND DİSCOVERY CENTER – İSTANBUL SUALTI DÜNYASI A.Ş.
Entrepreneur of The YearVIASEA TEMA PARK – COŞKUN BAYRAKTAR – VIA GYO
Starring Stand of The ExhibitionOUTDOOR FACTORY – AÇIKHAVA FABRİKASI
Starring Product of The ExhibitionSKYLER – DOF ROBOTICS
Special Jury PrizeKONYA METROPOLITAN MUNICIPALITY

ATRAX 2015 Statistics

Number of Exhibitor: 198
Turkey:
138
International: 
60
Number of countries:
33
Number of Brands Represented:
397
Number of visitors: 8957
Turkey: 6881
International: 2076
Number of countries: 61
Ratio of visitors based on regions
Middle East: %30
Iraq, Iran, Lebanon, Jordan, Israel, Dubai, Qatar, Bahrain, Saudi Arabia, Oman, Afghanistan, Kuwait, Yemen
Central Asia: % 23
Azerbaijan, Georgia, Russia, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan
Europe: %21
Italy, Spain, Bulgaria, Poland, Greece, Serbia, Switzerland, France, Germany, Italy, Netherlands, Austria, Belgium, Hungary, Belarus, Slovakia, Ukraine, Sweden, Bosnia and Herzegovina, Romania, Macedonia, Croatia
Africa: %16
Algeria, Morocco, Libya, Tunisia, Egypt, Republic of the Sudan, South Africa, Nigeria, Kenya
Other: %10
United Kingdom, United States, China, India, Pakistan, Australia, Canada, Bangladesh, Turkish Republic of Northern Cyprus, Taiwan
Ratio of visitors based on occupation
Entertainment sector:   %48
Manufacturer, seller, manager, organiser company, FEC, sport center, etc
Other private sector:  %29
Tourism-hotels, investors, construction, machine, shopping malls, city planner, architect investors, projects etc.
Publicly institutions, organizations:  %20
Government officials, municipality
Others %3
Undifened profession, media, academician, students, for interest, etc.

Satisfaction Survey

We would like to share with you, the results of the survey we’ve conducted with the goal of gaining insight into the participant companies’ overall impression of ATRAX 2015 Exhibition.

We are proud and happy to see that according to the results of the survey all exhibition participants are highly satisfied with the exhibition and perceive it as a very successful organization.

Satisfaction from exhibition

Satisfied 197 company
Not satisfied 1 company

Next year participation

I’ll participate 194 company
I won’t participate 1 company
Undecided 3 company

Expectations from exhibition

Fulfilled my expectaions 197 company
Not fulfilled 1 company

 

How did you benefit from fair?

Made business connections : %100
It served as a good promotional tool : %95
Made international connections : % 85
Made agency connection : %75
I made connections with participant companies : %50
Others % 53